Fulfillment Goods in numbers: Our little end of year summary

It’s the start of December. Christmas songs are already haunting the office, and it feels like a good moment to look back at how things have gone this year. Spoiler alert: we’re doing good for a shop that popped up just over a year ago!

According to Google Merchant Centre, about 60% of our phones land cheaper than the benchmark on average. Some brands are absolute overachievers. 100% of our Realme stock sits below competitor pricing. OPPO is close behind at 88% and Honor follows with a strong 80%. Basically, if it is in our store, there’s a good chance it’s cheaper here than elsewhere. (And I've come with receipts!)

We’ve also picked up over 200 phone reviews in our store and 68 Trustpilot ones along the way, sitting at a lovely 4.8 stars. Not bad at all, isn’t it?

Right now, we have just over 630 models listed. You could scroll for days if you wanted to. I wouldn’t recommend that unless you enjoy losing feeling in your thumb though.

And oh! We did some more maths around our orders. We sell roughly 11 phones a day. That comes out to ~4,000 models in 2025 alone. And we hope to double it in the next quarter or so! It still feels a bit surreal, considering we opened our virtual doors just over a year ago.

A good chunk of our orders now come from returning customers too, which is the best compliment ever. Nothing beats seeing familiar names come up again.

We’ve got a few ideas cooking for 2026 as well, nothing wild, just things that will make the whole experience smoother and a bit more fun.

So that is our little December round-up: a year of learning, sorting, answering questions and packing boxes. And we’re only getting started!